3 Golden Rules To Make Your Sales Copy SELL!

3 Golden Rules To Make Your Sales Copy SELL!

What defines a good sales copy? Does it have to be a comprehensive play-by-play of your company’s greatest achievements, or a library of “top-notch” services your company provides

 

Will your sales copy convert if you've just flooded your landing page/website with all these information?

 

“I mean, people need to know how good we are right?”

 

Well, NOT REALLY. 

 

It takes so much more to churn out a sales copy that actually converts. A sales copy that actually gives you qualified leads; leads you can turn into gold

 

Let me give you 3 secret ingredients you need… to turn your sales copy into a cash converter!

 

Don’t Just Brag, It’s A Drag

 

Here we have one of the cardinal sins of every business owner marketing their content online: the braggadocio.

 

On paper, there seems to be little or no issue with you parading your wares, and telling your potential clients how you’ve been voted “one of the best” in the industry, or how you’ve helped your client earn a “6-digit sum” in a couple of months.

 

But spoiler alert: ALL THESE STATISTICS MAKE A LITTLE OR NO IMPACT ON THOSE WHO READ IT.

 

And why is that so?

 

The reason is plain and simple: so many companies do it these days. These statistics have become dated, milked dry, and basically, stale. Everyone in the same industry as you is also apparently the “best in the business”.

 

Business owners find it so easy to tell everyone how they’re the best, at the same time completely missing an all-important point: they fail to articulate how and why they CAN BE THE BEST FOR THE CLIENT.

What defines a good sales copy? Does it have to be a comprehensive play-by-play of your company’s greatest achievements, or a library of “top-notch” services your company provides

 

Will your sales copy convert if you've just flooded your landing page/website with all these information?

 

“I mean, people need to know how good we are right?”

 

Well, NOT REALLY. 

 

It takes so much more to churn out a sales copy that actually converts. A sales copy that actually gives you qualified leads; leads you can turn into gold

 

Let me give you 3 secret ingredients you need… to turn your sales copy into a cash converter!

 

Don’t Just Brag, It’s A Drag

 

Here we have one of the cardinal sins of every business owner marketing their content online: the braggadocio.

 

On paper, there seems to be little or no issue with you parading your wares, and telling your potential clients how you’ve been voted “one of the best” in the industry, or how you’ve helped your client earn a “6-digit sum” in a couple of months.

 

But spoiler alert: ALL THESE STATISTICS MAKE A LITTLE OR NO IMPACT ON THOSE WHO READ IT.

 

And why is that so?

 

The reason is plain and simple: so many companies do it these days. These statistics have become dated, milked dry, and basically, stale. Everyone in the same industry as you is also apparently the “best in the business”.

 

Business owners find it so easy to tell everyone how they’re the best, at the same time completely missing an all-important point: they fail to articulate how and why they CAN BE THE BEST FOR THE CLIENT.

The Power Of The Written Spoken Word

Have you ever encountered an article with a very enticing headline that compels you to read it, only for you to just give up and “shut off” after two paragraphs?

The Power Of The Written Spoken Word

Have you ever encountered an article with a very enticing headline that compels you to read it, only for you to just give up and “shut off” after two paragraphs?

Well first off I’d like to say thank you, for not giving up on me after the second paragraph of this article! :)

This is an extremely common occurrence that I myself and many of you have encountered as well.

That article that you and I just quit reading, could have possibly been a landing page of a company that is trying to sell their services.

That might have been a lead-generator, a money-maker that we have just given up on reading.

A portal to revenue that might make or break a business owner.

Can you imagine if the owner of that landing page you just gave up on was YOURS? I wouldn’t wish that upon you, honestly!

Here is the reason why we’re not listening to what these bodies of words have to say. THEY’RE NOT SPEAKING TO US AT ALL.

A sales copy is supposed to be a sales pitch in written form. A “conversation” you’re supposed to be having with the reader before applying the finishing move.

This is something that is sorely lacking in most of the sales copies I see out there. Most of the content in these copies are mostly very heavy on filler information, with zero “foreplay”.

Always be sure to keep the tone of your sales copy casual and light-hearted, almost as if you’re talking to a friend.

There are other more “advanced” techniques of course, to actually captivate your audience and have them reading up to the very last word and eating out of your hands, but we’ll have to take this offline of course. Drop us a message to find out more!

Well first off I’d like to say thank you, for not giving up on me after the second paragraph of this article! :)

This is an extremely common occurrence that I myself and many of you have encountered as well.

That article that you and I just quit reading, could have possibly been a landing page of a company that is trying to sell their services.

That might have been a lead-generator, a money-maker that we have just given up on reading.

A portal to revenue that might make or break a business owner.

Can you imagine if the owner of that landing page you just gave up on was YOURS? I wouldn’t wish that upon you, honestly!

Here is the reason why we’re not listening to what these bodies of words have to say. THEY’RE NOT SPEAKING TO US AT ALL.

A sales copy is supposed to be a sales pitch in written form. A “conversation” you’re supposed to be having with the reader before applying the finishing move.

This is something that is sorely lacking in most of the sales copies I see out there. Most of the content in these copies are mostly very heavy on filler information, with zero “foreplay”.

Always be sure to keep the tone of your sales copy casual and light-hearted, almost as if you’re talking to a friend.

There are other more “advanced” techniques of course, to actually captivate your audience and have them reading up to the very last word and eating out of your hands, but we’ll have to take this offline of course. Drop us a message to find out more!

Quality Control Via Qualification/Disqualification

Let us just say that you have found my previous two points very valuable and useful, and you have successfully applied and incorporated it into your revamped sales copy.  You launch your copy and lie in wait, hoping for an influx of leads.

And then…like magic, you start seeing results. The leads are coming in, you’re making more callbacks to arrange for a meeting more than you have done so in a while.

There is however, one common trend that you’re starting to notice upon meeting up with your prospects.

You realise that these prospects often fall outside of the category of your ideal buyer criteria. They’re either not at the stage where they require your services yet, or simply do not have the budget to afford it.

The first two golden rules I’ve provided have only served their purpose to a certain extent. There is of course, still work to be done.

Your sales copy still requires a “filtration system” which weeds out the cold leads, and retains the warm ones.

This is the reason why it is extremely imperative to qualify/disqualify your leads. In layman’s terms, a qualified lead has to check these three very basic boxes:

Quality Control Via Qualification/Disqualification

Let us just say that you have found my previous two points very valuable and useful, and you have successfully applied and incorporated it into your revamped sales copy.  You launch your copy and lie in wait, hoping for an influx of leads.

And then…like magic, you start seeing results. The leads are coming in, you’re making more callbacks to arrange for a meeting more than you have done so in a while.

There is however, one common trend that you’re starting to notice upon meeting up with your prospects.

You realise that these prospects often fall outside of the category of your ideal buyer criteria. They’re either not at the stage where they require your services yet, or simply do not have the budget to afford it.

The first two golden rules I’ve provided have only served their purpose to a certain extent. There is of course, still work to be done.

Your sales copy still requires a “filtration system” which weeds out the cold leads, and retains the warm ones.

This is the reason why it is extremely imperative to qualify/disqualify your leads. In layman’s terms, a qualified lead has to check these three very basic boxes:

1.   Has the need for what you’re selling

2.   Has the power to make the executive decision on whether to buy it or not

3.   Has the necessary budget to buy it.

1.   Has the need for what you’re selling

2.   Has the power to make the executive decision on whether to buy it or not

3.   Has the necessary budget to buy it.

If You Still Feel Like You Don’t Know How To Even Begin On Writing A Killer, Conversion-Crazy Sales Copy…Or Running A Sales Copy That Is Not Serving Its Purpose…Today Is Your Lucky Day!

Convert Your Websites/Landing Pages Into Money Trees With Our New And Improved “One-On-One” Persuasive Copywriting Coaching Sessions! 

If You Still Feel Like You Don’t Know How To Even Begin On Writing A Killer, Conversion-Crazy Sales Copy…Or Running A Sales Copy That Is Not Serving Its Purpose…Today Is Your Lucky Day!

Convert Your Websites/Landing Pages Into Money Trees With Our New And Improved “One-On-One” Persuasive Copywriting Coaching Sessions! 

ENTER YOUR DETAILS BELOW TO JOIN OUR 1 ON 1 PERSUASIVE COPYWRITING COACHING SESSION

ENTER YOUR DETAILS BELOW TO JOIN OUR 1 ON 1 PERSUASIVE COPYWRITING COACHING SESSION

There are other factors to look into of course if you want to fine-tune the system, but these are the most important ones to look into first, before you even delve further.

 

Always include qualifying “pit-stops” throughout your sales copy, to actually allow potential prospects to realise whether they are ready to reap the benefits of your services.

The ones who are qualified will eventually continue reading the copy, while the others who are not will drop out upon being deterred of their current ineligibility.

Qualifying your leads works in a subliminal way that is actually of more significance than it appears to be. It saves you a lot of time from meeting leads that will eventually not be paying for your services. And like the good saying goes, TIME IS MONEY.

There are other factors to look into of course if you want to fine-tune the system, but these are the most important ones to look into first, before you even delve further.

 

Always include qualifying “pit-stops” throughout your sales copy, to actually allow potential prospects to realise whether they are ready to reap the benefits of your services.

The ones who are qualified will eventually continue reading the copy, while the others who are not will drop out upon being deterred of their current ineligibility.

Qualifying your leads works in a subliminal way that is actually of more significance than it appears to be. It saves you a lot of time from meeting leads that will eventually not be paying for your services. And like the good saying goes, TIME IS MONEY.

These 3 golden rules that I’ve just shared only lay the very basic foundation of what makes a good sales copy.

If you are keen to know HOW to apply these rules appropriately to maximise the power of your sales copy, along with other advanced closing techniques, feel free to reach out to us. We’ll be more than happy to be of help!

These 3 golden rules that I’ve just shared only lay the very basic foundation of what makes a good sales copy.

If you are keen to know HOW to apply these rules appropriately to maximise the power of your sales copy, along with other advanced closing techniques, feel free to reach out to us. We’ll be more than happy to be of help!

Click Here To Get In Touch With Us

Click Here To Get In Touch With Us

From our originally scheduled training workshops for parties of five, we have decided NOT to divide our attention among five people, and just focus our undivided attention…on just 1 student per session!

If you think about it, the only party that benefits from our new arrangement are the ones who sign up. Where we could have easily earned FIVE TIMES the amount in one workshop, we’ve decided to give FIVE TIMES more value and attention to the people keen to really get something out of working with us.

This intensive training 3-day training program will empower you and your team to run profitable marketing campaigns, immediately after the workshop.

The training will be conducted at any premises at your convenience.

Here’s a brief overview of what you’ll get at the training:

From our originally scheduled training workshops for parties of five, we have decided NOT to divide our attention among five people, and just focus our undivided attention…on just 1 student per session!

If you think about it, the only party that benefits from our new arrangement are the ones who sign up. Where we could have easily earned FIVE TIMES the amount in one workshop, we’ve decided to give FIVE TIMES more value and attention to the people keen to really get something out of working with us.

This intensive training 3-day training program will empower you and your team to run profitable marketing campaigns, immediately after the workshop.

The training will be conducted at any premises at your convenience.

Here’s a brief overview of what you’ll get at the training:

  • Your very own Persuasive Sales Copy ready to upload immediately after the workshop for fast sales.

  • How to restructure your corporate site based on our “1-2-3 Fast Leads” formula to get more highly-qualified organic clients.

  • Our “E.R.P Content Marketing Strategy” for maximum engagement, authority branding and consistent top-of-mind-awareness among your target audience.

  • Profitable secrets to Facebook marketing, and actionable steps to increase relevancy score, laser targeting and higher CTR for your FB ads.

  • Important online marketing tools you need to track the results of your campaign, for advanced optimizing and tweaking to improve those results.

  • Pre-training materials to strengthen your foundation in Persuasive Copywriting, and regular post-training follow up (once a month for 6 months) to discuss how to get you more leads, sales and profits.
  • Your very own Persuasive Sales Copy ready to upload immediately after the workshop for fast sales.

  • How to restructure your corporate site based on our “1-2-3 Fast Leads” formula to get more highly-qualified organic clients.

  • Our “E.R.P Content Marketing Strategy” for maximum engagement, authority branding and consistent top-of-mind-awareness among your target audience.

  • Profitable secrets to Facebook marketing, and actionable steps to increase relevancy score, laser targeting and higher CTR for your FB ads.

  • Important online marketing tools you need to track the results of your campaign, for advanced optimizing and tweaking to improve those results.

  • Pre-training materials to strengthen your foundation in Persuasive Copywriting, and regular post-training follow up (once a month for 6 months) to discuss how to get you more leads, sales and profits.

To sum it up, our training program is designed for maximum profitability within a short time. If you apply what you learn, you can expect an exponential increase in profits, lightning-fast business growth and eventual niche domination.

If you’re interested to partner with Wordplay to become masters in persuasive copywriting, drop us a message below, and we’ll get back to you within 2 days:

To sum it up, our training program is designed for maximum profitability within a short time. If you apply what you learn, you can expect an exponential increase in profits, lightning-fast business growth and eventual niche domination.

If you’re interested to partner with Wordplay to become masters in persuasive copywriting, drop us a message below, and we’ll get back to you within 2 days:

This is where buyer psychology has to come into play. There needs to be a elaboration of the reasons why a potential client needs your services, and how you can be the solution for them. 

 

It is essential to identify a consumer’s pain points, magnify it, and come in with your product/service as the solution to all their woes.

 

ONLY THEN will it make sense to really back up the quality of your service with all the testimonials and accolades you have garnered from providing the service to other satisfied clients.

This is where buyer psychology has to come into play. There needs to be a elaboration of the reasons why a potential client needs your services, and how you can be the solution for them. 

 

It is essential to identify a consumer’s pain points, magnify it, and come in with your product/service as the solution to all their woes.

 

ONLY THEN will it make sense to really back up the quality of your service with all the testimonials and accolades you have garnered from providing the service to other satisfied clients.